{"product_id":"aura-rue","title":"Aura Rue — Heritage Home Incense (اورا رُو)","description":"\u003cdiv style=\"font-family:Georgia,serif;color:#1a1a1a;line-height:1.7\"\u003e\n\u003cdiv style=\"background:#111;color:#F6F1E7;padding:26px 20px;text-align:center;border-radius:4px;margin-bottom:22px\"\u003e\n\u003cp style=\"font-size:11px;letter-spacing:3px;text-transform:uppercase;color:#B8975A;margin:0 0 10px\"\u003eHome Ritual · 50g\u003c\/p\u003e\n\u003cp style=\"font-size:21px;font-style:italic;margin:0 0 8px;color:#F6F1E7\"\u003eFor the home that has been noticed a little too much.\u003c\/p\u003e\n\u003cp style=\"font-size:15px;margin:0;color:#e9e2d3\"\u003eOur grandmothers' esfand ritual, in its finest form.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003eSome homes feel heavy for no reason — a tense week, a stream of guests, good news followed by a strange run of bad luck. Our grandmothers had one answer: \u003cstrong\u003eburn esfand\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAura Rue\u003c\/strong\u003e brings that heritage ritual back, refined. Esfand seeds (Syrian rue, \u003cem\u003ePeganum harmala\u003c\/em\u003e) — burned across Persian and South Asian homes for centuries against \u003cstrong\u003enazar\u003c\/strong\u003e — are hand-blended with a rich bakhoor and pure frankincense resin. As the seeds crackle on the coal, a warm, grounding smoke drifts through your rooms, leaving a calm stillness behind.\u003c\/p\u003e\n\u003cp style=\"font-size:11px;letter-spacing:3px;text-transform:uppercase;color:#B8975A;margin:22px 0 6px\"\u003eWhy it belongs in your home\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe nazar ritual\u003c\/strong\u003e — the time-honoured esfand tradition against the evil eye and envious glances\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA fresh reset\u003c\/strong\u003e — after guests, gatherings or a difficult stretch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalm and grounding\u003c\/strong\u003e — frankincense and bakhoor soften the air\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor new beginnings\u003c\/strong\u003e — a new home, a wedding, a new business, a journey\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:11px;letter-spacing:3px;text-transform:uppercase;color:#B8975A;margin:22px 0 6px\"\u003eThe Ritual\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eWarm a charcoal disc in a heatproof burner until its edges turn white.\u003c\/li\u003e\n\u003cli\u003ePlace a small pinch of Aura Rue on top.\u003c\/li\u003e\n\u003cli\u003eCarry the smoke slowly through each room and every corner, windows ajar, and let it settle.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"font-size:11px;letter-spacing:3px;text-transform:uppercase;color:#B8975A;margin:22px 0 6px\"\u003eComposition\u003c\/p\u003e\n\u003cp\u003eBakhoor blend, Esfand seeds (\u003cem\u003ePeganum harmala\u003c\/em\u003e), Frankincense resin (\u003cem\u003eBoswellia\u003c\/em\u003e). Hand-blended in small batches in Lahore. Net Wt. 50g · Square glass jar with black lid.\u003c\/p\u003e\n\u003cp style=\"font-size:13px;color:#777;margin-top:18px\"\u003eFor fragrance use only. Not for ingestion. Keep away from children and pets. Burn in a well-ventilated room, away from infants and anyone with asthma or breathing difficulties, and never leave a lit burner unattended.\u003c\/p\u003e\n\u003cp style=\"text-align:center;font-size:11px;letter-spacing:2px;text-transform:uppercase;color:#B8975A;border-top:1px solid #e3dccd;padding-top:14px;margin:24px 0 0\"\u003eHandmade in Lahore · Cash on Delivery · Delivered in 2–4 Days\u003c\/p\u003e\n\u003cp style=\"text-align:center;font-size:13px;color:#777;margin:6px 0 0\"\u003eDelivery Rs 150 in Lahore · Rs 250 across Pakistan · Free on orders of Rs 3,500+\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Mashoor","offers":[{"title":"50g","offer_id":67794026332480,"sku":"MASH-AURARUE-50","price":1600.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/4692\/0768\/files\/1_3.png?v=1792319747","url":"https:\/\/www.mashoororganics.store\/products\/aura-rue","provider":"Mashoor Premium Organics ","version":"1.0","type":"link"}